An end user is a person who directly uses a product, service, or system.
This role differs from other stakeholders. For example, managers may define business goals. Meanwhile, legal teams may define constraints. However, end users perform the actual tasks.
Their needs influence usability, accessibility, workflows, and system functions. Therefore, teams should observe real users and study their working environment.
Personas can represent different user groups. However, teams should base them on research rather than assumptions. In addition, prototypes and usability tests can reveal unclear requirements and design problems.
The end user may also provide feedback during development and acceptance testing. As a result, teams can identify problems before release.
Direct involvement of end users supports relevant requirements, usable solutions, and higher product value.
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